In April and May, with UNH Cooperative Extension, AARP, the Endowment for Health and many others we explored Communities for all ages with the City of Franklin. One of the guests, Josh Bloom from the CLUE group, introduced some cool ideas for economic development that stray from the industrial, manufacturing days of generations past. Let’s explore one of those ideas.
The Pop-up Shop| A pop-up shop is a store that appears in a vacant storefront or retail space for a short time. You may see them for holidays, summer months or high-traffic tourist seasons. Pop-up shops can benefit the retailer, landlord and community by allowing an entrepreneur to experiment with an idea, fill an underutilized space and create a community buzz.
Pop-ups operate on a short-term lease with affordable rent which enables a retailer to test success and educate consumers about its product. Although leasing space for them may be challenging with absentee landlords, pop-ups can be an especially unique opportunities to inspire creativity and involvement in communities plagued by retail vacancy. If leasing the vacant space for retail is too much of a jump, experiment with pop-up shops for a weekend arts, crafts or music community event.
Think pop-ups could work for your community? Talk to your council, talk to local landlords and see if you can spark some curiosity. If you do, let us know how it goes.
*Deadwicks is a seasonal Halloween experience with a Victorian theme. Derived from the Portsmouth retail store, Pickwicks Mercantile, which captures the unique feeling from 19th Century Portsmouth, one can only imagine the enchantment stewing behind Deadwick’s unrevealing door.